Last updated: [25/07/2025]
Wings on Fire (“Wings on Fire”, “we”, “us”, or “our”) is committed to protecting the privacy of everyone who visits our website, enquires about our services, or works with us as a client. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and the rights available to you under applicable Indian law, including the Digital Personal Data Protection Act, 2023 (the “DPDP Act”).
By using our website [wingsonfire.in] or sharing your information with us, you agree to the practices described in this Policy.
1. Who We Are
Wings on Fire is a performance-driven digital marketing agency based in Sector 63, Noida, Uttar Pradesh, India. We provide services including performance marketing (Meta Ads and Google Ads), social media management, Shopify development, and content marketing.
For any privacy-related queries, you can reach us at hello@wingsonfire.in.
2. Scope of This Policy
This Policy applies to personal data we collect and process in our capacity as a Data Fiduciary — that is, information about:
- Visitors to our website [wingsonfire.in]
- Prospective clients who enquire about our services
- Clients and their authorised representatives who engage us
- Vendors, partners, and job applicants who interact with us
When we deliver services on behalf of a client — for example, running ad campaigns, managing social media accounts, or building and operating a Shopify store — we may process personal data belonging to that client’s own customers. In those cases we act as a Data Processor and handle such data strictly according to our agreement with the client. The client remains responsible for its own privacy notice and lawful basis for that data. This Policy does not govern how our clients handle their customers’ data on their own platforms.
3. Information We Collect
Information you provide to us directly
- Contact details such as your name, email address, phone number, and company name
- Enquiry, project, or campaign details you share through our contact form, email, WhatsApp, or calls
- Onboarding and billing information for clients, including business details, GST number, and billing address
- Any other information you choose to share with us during the course of our engagement
Information collected automatically
When you visit our website, we may automatically collect:
- IP address, browser type, device information, and operating system
- Pages visited, time spent, referring URLs, and general usage patterns
- Data collected through cookies and similar technologies (see Section 6)
Information from third parties
We may receive information about you from third-party platforms and tools we use in our work, such as advertising and analytics platforms, when you interact with campaigns or content we manage.
4. How We Use Your Information
We use the personal data we collect to:
- Respond to your enquiries and provide the services you request
- Prepare proposals, onboard clients, and deliver our agreed services
- Manage billing, invoicing, and payments
- Communicate with you about your project, account, or our services
- Improve our website, offerings, and customer experience
- Send service updates and, where you have consented, marketing communications
- Comply with legal, regulatory, and tax obligations
- Detect, prevent, and address technical issues, fraud, or misuse
5. Legal Basis for Processing
We process your personal data on the basis of:
- Your consent, which you may withdraw at any time (see Section 12)
- Performance of a contract, where processing is necessary to deliver services you have engaged us for
- Legitimate uses and legal obligations permitted under the DPDP Act and other applicable laws
Where we rely on consent, we will make the purpose clear at the point of collection.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to help it function, remember your preferences, and understand how visitors use the site. We may also use analytics and advertising tools [such as Google Analytics and Meta Pixel — confirm which apply].
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how parts of the website function.
7. How We Share Your Information
We do not sell your personal data. We may share your information with:
- Service providers and sub-processors who help us operate our business and deliver services — for example, advertising platforms (such as Meta and Google), e-commerce and hosting platforms (such as Shopify), email and communication tools, and payment or accounting providers
- Professional advisors such as legal, accounting, and audit professionals, where necessary
- Authorities or regulators, where required by law or to protect our legal rights
We share only the information necessary for these parties to perform their functions, and we expect them to protect your data in line with applicable law.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, to maintain our business and client records, and to comply with legal, tax, and regulatory requirements. When data is no longer required, we take reasonable steps to securely delete or anonymise it.
9. Data Security
We implement reasonable technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, alteration, or loss. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Your Rights
Subject to applicable law, including the DPDP Act, you have the right to:
- Access a summary of the personal data we hold about you and how it is processed
- Correct, complete, or update inaccurate or incomplete personal data
- Erase your personal data where it is no longer required for the purpose it was collected
- Withdraw consent at any time, where processing is based on consent
- Nominate another individual to exercise your rights in the event of your death or incapacity
- Grievance redressal through our contact detailed in Section 14
To exercise any of these rights, please contact us at hello@wingsonfire.in. We may need to verify your identity before acting on your request, and we will respond within the timelines required by applicable law.
11. Third-Party Links
Our website and communications may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any external sites you visit.
12. International Data Transfers
Some of the tools and platforms we use to deliver our services (such as advertising, analytics, hosting, and communication providers) may store or process data on servers located outside India. Where such transfers occur, we take reasonable steps to ensure your data is handled in accordance with applicable law.
13. Children’s Privacy
Our services are intended for businesses and individuals aged 18 and above. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, please contact us so we can take appropriate action.
14. Grievance Officer / Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal data, please contact:
Grievance Officer [Abhishek] Wings on Fire Sector 63, Noida, Uttar Pradesh, India Email: hello@wingsonfire.in
We will acknowledge and address your concern within the timelines prescribed under applicable law.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The revised version will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically.
This Privacy Policy is governed by the laws of India, and any disputes shall be subject to the exclusive jurisdiction of the courts of Noida, Uttar Pradesh.
